Gear Up For Bike Week

Going to Daytona Bike Week for the 80th Anniversary? Now is the time to come out to Classic and have your bike tuned up, get yourself geared up, and get a fresh new pair of Harley-Davidson shades!

A Letter from the Motor Company:

Harley-Davidson is the official motorcycle of the 80th Anniversary of Daytona Bike Week. We will provide a self-guided experience and continue our support to participating dealers.

Visitors in Daytona will be able to engage in our self-guided displays at Daytona International Speedway featuring MY21 motorcycles including Pan America, a timeline to commemorate Harley-Davidson’s involvement during the event’s 80-year history, promotions to visit the HOG pinstop at a local dealership and test ride at multiple area dealerships, social “Instagrammable moments” and free H-D motorcycle parking.

Through our activations, we’ll encourage the Harley-Davidson community to ride free and ride safe.

We thank you for your continued support and commitment to the Harley-Davidson brand.


Theo Keetell
Vice President – Marketing