Nancy Davidson

It is with great sadness that today we announce the passing of Nancy Davidson following a long-term battle with cancer.  

At this difficult time, it is important that we allow the Davidson family to have their privacy, however, I wanted to share with you a small celebration of Nancy’s life and her immeasurable contribution to Harley-Davidson.

Widely regarded as the “first lady of motorcycling,” Nancy Davidson was known throughout the motorcycling community as a passionate and devoted ambassador for the sport and the Harley-Davidson brand.

Born and raised in Milwaukee, Nancy Schewe’s world changed when her high-school sweetheart Bill (later to become known as “Willie G.”) Davidson, came into her life. It was through this union that Nancy was introduced to the motorcycling lifestyle and before too long, she and Bill were to be seen together at motorcycle racing events throughout the Midwest.

After high school, Nancy enrolled in a Milwaukee-area teaching college, while Willie was enrolled at art school. Upon graduating, Nancy became a first-grade teacher. The couple married in 1957.

When Willie joined Harley-Davidson Motor Company in 1963, Nancy focused her time and attention on raising her family. Together, Nancy and Willie fostered in their children a deep sense of pride in their family heritage as well as their mutual passion for motorcycling. When Harley-Davidson launched the Harley Owners Group® in 1983, Nancy and Willie saw the opportunity for their family to connect with Harley-Davidson customers through shared riding experiences. Together, Willie and Nancy logged thousands of miles over the years, getting to know some of Harley-Davidson’s most loyal and committed riders.

Wherever Willie went, Nancy was right there with him, traveling together to hundreds of motorcycle events, including Daytona Bike Week, Sturgis and many international events. In 2010, Nancy was inducted into the Sturgis Motorcycle Museum Hall of Fame, in recognition of her long-term positive impact on the motorcycling community.

Nancy is survived by her husband Bill (Willie G.) Davidson, their three children, Karen, Michael and Bill and her granddaughter Cara. Nancy was 89 years old.

When the necessary arrangements have been made, we will share information on how you can send your condolences to the Davidson family.